Podcast Ep. 3 Alyce Alexandra - How to build a loyal customer base

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Alyce Alexandra is the author of nine best-selling cookbooks and an entrepreneur. Alyce owns a state-of-the-art cooking school in Melbourne, has her own range of kitchen ware, cooking accessories and motivational jewellery, and is the creator of alycealexandra.com.

Justine sits down with Alyce to discuss the demands of juggling life as a busy business owner and creative, building a loyal customer base, and how the best business ideas often come from solving a problem that exists in your own life. They also discuss the importance of self-belief, the problems of growing too fast, creating a sustainable business, and her new book Modern Slow Cooker.